Back on Course: Drive Business Performance Through Golf


A great gift for business golfers. This book gives an inside look at what the game can reveal and how to use that information to excel in business. You’ll learn: • Why golf generates more than $76 billion annually in the United States alone and what trends are shaping the industry. • The golf psychology of how to connect behavior on the golf course to behavior in the boardroom. • The golf fundamentals of how to master “The Five-Hour Meeting” and make the most of the experience. • Golf tips that will help you improve your golf game: from special advice on golf for beginners, to high-level tips on the mental game of golf for the well-seasoned player, to even putting tips everyone can use. • Advice on how and when to enlist golf instruction or take golf lessons to get better fast. • What to do in potentially sticky situations — the dos and don’ts of business golf. • Why corporate investment in golf continues to bring solid results. The book includes a foreword by the PGA’s Bill Hughes from TPC Sawgrass as well as personal stories from leaders with Fortune 100 corporations and dynamic small businesses. Whether you’re a golf enthusiast already or just thinking about taking up the sport, Back on Course puts the power of the sport in your hands.